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High Performance SEO Plugin: Definitive WordPress SEO

For WordPress bloggers, there’s a new contender in town for high performance ‘white hat’ SEO. Configure over 100 separate on-page SEO characteristics. Load just 600 lines of code per page view. No junk: just high performance SEO at its best.

NOTE: This article was originally published on the Psychology, Philosophy and Real Life blog and was later moved here to

When this plugin was originally released, the full contents of the 'README' file were provided here in this article. Since the contents of the 'README' file evolve over time, I have now removed the original version but have kept this stub posting so as to preserve the comments which were made at the time.

IMPORTANT UPDATE: This plugin now has newer versions! For information on subsequent releases, please see the update announcements here:

From the Original Post: What’s This SEO Stuff All About?

Search engine optimization is all about providing worthwhile content for human readers, and structuring that content in such a way that search engines efficiently detect and accurately index it. If the job of a search engine is to connect human readers with content relevant to their query, the task of SEO is to help them perform that job better.

Much of the chicanery that passes for SEO in some circles would better be called ‘Search Engine Deception’, or ‘Search Engine Trickery’, because its aim is diametrically opposed to what I’ve just described — it is actually to coax search engines into doing a worse job of connecting human readers with relevant content. Its aim is to draw users to content that is actually less relevant to their query than some other content would have been.

This plugin won’t be of much use if you’re interested in this type of ‘Search Engine Trickery’ (i.e., so-called ‘black hat’ SEO). If you’re into ‘black hat’ SEO and search engine trickery, move along: there’s nothing to see here. The plugin also won’t help you if you don’t have worthwhile content of interest to human readers in the first place. (For my own take on an old but true mantra that has been repeated over and over now, by many different people, see Strategic Internet Marketing: Why Content is King. That article is now a bit long in the tooth, but the main points remain just as true as they were at the end of the last century.) But if you do have worthwhile content, then this plugin can help you to ensure that search engines make the most out of the content you are already providing.

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